SchoolEdge Mobile Inc.

Everything about SchoolEdge Mobile and ParentEdge

ParentEdge Update

At this point ParentEdge just reached the 20,000 text message plateau!  We have now sent out 20,000 text messages to parents with their child's personalized homework update in the message.  We have also sent out 10,500 emails with even more detailed homework updates! ParentEdge is currently operating in schools in six different states across the country!  We hope to be adding more in the next few months as we begin to make schools across the country aware of the opportunity that is ParentEdge!

Stay tuned for some new features which will be announced within the next few months for the coming school year!

ParentEdge Update

ParentEdge® is growing fast.  Our initial test school has now sent out 12,040 text messages and 6400 emails to parents over the course of the past two and a half months.  In addition, our much smaller individual test classrooms have sent out 850 texts and 670 emails over the past three months.  We are regularly seeing parents contact us or their school to added to the messaging list for their child's teacher.  (If you are a parent and would like to be added, please go here)  In addition, we have received feedback from multiple teachers explaining how parents have begun to rely on the message nightly for the valuable information it provides.  If the teachers forget to enter some information they have found that parents call or email asking "where is the ParentEdge update?"  We view this as a very positive thing.  It means that parents are using the messages as intended.  They are making sure their children are staying on top of their academic responsibilities and making school a priority in the home.  That is our goal.  To help parents help their children succeed in school. ParentEdge really is a way for the school to give back and ensure they are providing parents with valuable information they need to help their children.  When a school signs up for ParentEdge they are indicating to parents and the community that there is significant value in education being a focus at home.  ParentEdge shows that schools are reaching out to parents to help them and to ensure their is an academic focus at home.

In many cases teachers and principals talk with parents about getting involved and being a part of their child's academic success story.  However, the conversation usually ends there and their is little offer in regards to support.  That isn't the case for schools using ParentEdge though.  Instead, the principal or the teacher can tell the parents they will be receiving a message every day telling them what their child's homework is.  This message will come directly to their cell phone so it is easy to access and use.  It doesn't require extra effort from the parent, it simply shows up at the same time every night.  It bridges the gap between the school and the home.

Enjoy spring break!

We want to wish all of our partner schools a safe and happy spring break.  We hope that all of your students and teachers enjoy the time off so they come back to school refreshed and ready to go!  Please be safe and remember to make smart choices!

Two Weeks of ParentEdge: 2242 Text Messages and 1323 Emails

parentedge - CopyParentEdge has been in service for two weeks at the HC Schaumburg Math and Science Academy.

In that time span 2242 text messages and 1323 emails have been sent out to parents from teachers by ParentEdge! 

These text messages and emails contain information about homework, tests, quizzes, study tips, announcements, and anything and everything that teachers have thought to put in them. We are thrilled with the results to this point in our beta test / pilot program!  The beta test of ParentEdge is open to any schools interested in getting parents more involved.  Check out information for it here.

Can increased parent involvement lead to better student behavior?

Lets assume a school is begins using ParentEdge because they want to see their students succeed academically.  They want their parents to get involved everyday with their children's academic life.  They want that informed, meaningful conversation about school to take place everyday.  The academic benefits from signing up for ParentEdge are seemingly obvious.csroom However, what about behavior?  We believe that a subtle shift in the academic climate of the school by using ParentEdge could lead to significant benefits on other fronts.  One of those is behavior.

When parents get more involved students will get more focused and take class seriously on regular basis. This increased focus and desire to do well could lead to a significant improvement in student behavior as well.  In most schools the students who are focused and ready to succeed are rarely behavior problems.  In most cases it is the students who are disinterested in class or the students who don't see any value in their education.  By altering that equation and getting more students to see the value in education through their parents, behavior may improve considerably.

Let us know your thoughts.  I'm very interested to hear if other educators agree or disagree with this idea.

Quick Tips: How to email a teacher (for parents)

As a teacher, I can say that I receive a large number of emails from parents asking this or that.  Though I respond to all there are certain emails that are far easier to deal with than others.  My suggestions/guidance for how to write and format an email to a teacher: 1. In the subject put your child's name and, if you can, describe the reason you are emailing in a few words.  If not, leave it for the body of the email.

2. In the body of the email try to be as short and sweet and possible.  Explain the reason you are emailing:  "I am concerned about my child's low grade." Say what you hope to get out of it: "I would like to schedule a meeting to discuss it with you.  When would be a good time?" Say thank you.

3. If you have a complaint or an issue that you are upset about try to keep the email as professional and impartial as you can.  Accusing, yelling at or otherwise degrading the teacher through email will rarely get you a positive or constructive response back.  Instead, explain your issue calmly and tell the teacher what you hope to achieve by emailing them.  Again, keep it professional.

4. Don't ask for information that is readily available already.  Try to avoid emailing about specific grades on assignments.  Almost all schools now have a way to access up to date grades online through a parent access grade portal of some sort.  If you want to know your kid's grade on a test or assignment.  Check there, don't ask the teacher.  The same goes for upcoming assignments or tests.  If the teacher maintains an active calendar or website check there first.  If all else fails, ask your child about something.  Emailing the teacher should be the last resort.

5. Make sure what you are asking for is appropriate.  Don't ask a teacher to change your child's grade or to excuse them from a homework assignment because of x,y, or z.  No teacher in good conscience can do those things simply because you are asking.

6. Be sure to indicate who your child is if you didn't in the subject area.

7. If you want a phone call back, put your phone number in the email and say when the best time to call is.  Be realistic though, most teachers aren't going to call you back at 7:30 p.m because that is what works best for you.

To summarize:  Keep your emails friendly and professional.  Be sure to indicate why you are emailing and what you hope to accomplish.  Make sure to say who your child is!  If you want a phone call back, put your phone number in the email.  Don't get angry when emailing and make sure what you are asking for is appropriate.  If you follow these suggestions you will probably get a prompt and positive response from the teacher answering your question or dealing with your issue!  If you are a teacher and have other suggestions for this list, let me know ( and I'll update the post with them.

Quick Tips: Talking with your kids about school (High School)

Parents, I know sometimes speaking with your kids about school can be a stressful and taxing proposition. You rarely get anything meaningful out of that conversation and in many cases it leads to an argument.  In general, your child isn't going to share what is happening in school with you.  Even the best students sometimes seem to shy away from talking with their parents about what is going on in school.  Obviously not all students are like this but there are more than enough to justify this post. A major reason for this issue is due to the fact that children hold all the power in that conversation.  You want to know information they have.  They know this and also know you have no other way of getting this information.  It is not a dynamic that leads to a meaningful conversation.  In general teenage kids seem to avoid speaking with their parents if they can, even more so when it is about school.  The disparity of information from kid to parent is one of the major factors in that issue.  Your job as a parent, if you want to really have a meaningful conversation about school with your kid, is to get as much of that information as you can before hand.  The more you know about what is going on in school, the more your child will be willing to speak with you about it.  They will quickly realize that a simple "everything is fine" or "no I don't have any homework" answer won't cut it because you know that's not true.  It will make speaking with your children about school much easier.

Ways to do this:

1. Check their grades online regularly.  See if they are missing any assignments.  See how they did on tests and quizzes.  Try to remember if they studied for them.

2. If your child's school has ParentEdge check the messages everyday.  Use those messages as a way to have a conversation with your child about their homework and about their upcoming tests everyday.

3. If you are desperate for information, email your child's teacher and try to keep updated through that route.  Email generally is the best means today of getting in contact with teachers.  Phone calls can easily get lost or forgotten about.

Use the above tools to make it easier to talk with your kids about school.  The more information you, as the parent, have the easier it will be to speak with your kids about what is going on in their classes.


Quick Tips: How to help your kids in high school with their homework

First, let me be clear.  No one expects you as a parent to be able to help your kid with their chemistry homework.  You probably took chemistry a long, long time ago or not at all.  Do you honestly remember any of it?  I would assume not.  Its not your job to actually sit there and tutor your child in how to do some complex chemistry problem.  It's part of their education to figure that out.  Your job as the parent is simply to remind them that they need to do it.  Offer support to them and offer guidance by perhaps pointing out certain resources but don't try to do their homework for them.  When teachers say, "get involved!", they simply want you ensure that studying and doing homework is emphasized in your home.  That's all.  No teacher expects a parent to sit down with their kids and work through some complex math problem for advanced algebra.  They simply want you to make sure your child tries to do it.  If they struggle with it, that is ok.  Sometimes things are hard.  Sometimes the answers don't come easy.  Don't stress out about the fact that you need to be able to figure out the answers.  You don't.  The teacher will help them.  Your job as a parent is to simply make school a priority. 

Quick Tips: Making school a priority at home

One easy way for parents to begin making an impact in their child's education is simple: make school a priority at home.  That might sound like a big deal but in reality it is quite an easy task.  Simply make it a point to speak with your kids everyday about what is going on in their classes.  Ask them if they have homework, ask them if they have a test, ask them how things are going academically, etc.  Don't take no for an answer.  It might be awkward at first but eventually it will become an important and valued part of everyday.  It doesn't need to be a grand dinner table conversation.  A simple 30 second talk everyday can go a very long way towards making it obvious that you as a parent care about school.  Kids pick up on that.  If you care, they will care.  If you think it is important, they will think it is important.  Even the most rebellious teenager who is trying everything to stay away from their parents will change their view on school if they know their parents think it is important.  Its a very subtle thing but it makes a very large difference.

What role do parents play in education?

A lot of debate lately, at least where our teachers currently teach, has centered around the role of parents in education.  It is our belief that parents play a central role in educating their children.  We also believe they share the responsibility with teachers and the school.  The other side of the argument would state that education is the responsibility of the school and the teacher; the parents are irrelevant in the equation of education. What are your thoughts on this?

ParentEdge Support Section Updated

The ParentEdge Support Section on our website has been updated with all new FAQ's and quick start guides to ensure that teachers, parents and administrators have all the information they need to make ParentEdge work for them.  Check it out today! Teacher Support Page

Parent Support Page

Administrator Support Page

At SchoolEdge Mobile our support team is dedicated to ensuring that you receive the best technical support you will ever see!  Contact us today for more information.

Henry C. Schaumburg Math and Science Academy joins the ParentEdge Pilot Program!

We are very pleased to announce that the Henry C. Schaumburg Math and Science Academy will be participating in the ParentEdge pilot program during the second half of their school year.  The Henry C. Schaumburg Math and Science Academy is a K-8 building located in the New Orleans Recovery School district.  The principal, Taylor Alston, has shown a great deal of insight and forethought in bringing this program to her students.  SchoolEdge Mobile is working with the school to gather parent communication information to ensure that with, or without, ParenEdge they will be better able to communicate with their students' parents from here on out! We are thrilled to have another school joining us in our endeavor to get parents more involved by helping schools communicate with those parents better!

What is ParentEdge and why does it help?

We are currently conducting a free pilot program of ParentEdge.  Please contact us for more information! ParentEdge is a service specifically designed to increase parent’s involvement with their children’s educational activities. The concept is simple: once a day/night parents of students will receive a personalized text message directly to their phone telling them what their child needs to do for school the next day. In addition, an email is automatically sent out at the same time containing the same information to as many as three email addresses per student. ParentEdge works at both the elementary and secondary level.

The unique aspect of ParentEdge is the fact that it automates the gathering of contact information, creation of the messages, and the delivery. Other applications that claim to be similar simply give teachers the option of doing a great deal of extra work. They require teachers to gather the contact information themselves, create and structure the messages, and send the messages individually for each class. ParentEdge requires none of that. The application is designed to be almost entirely automated and requires no more than perhaps 30 seconds of a teacher’s time each day or a few minutes a week.

ParentEdge is the only messaging system designed by teachers for teachers to save time and energy.

More and more, people’s lives are connected by alerts and notifications given by their smartphones, tablets, and computers. ParentEdge works because it turns one of those alerts into a daily conversation about school every single day. It harnesses the power the power of the cell phone and computer to get parents more involved in their children’s educational lives.

We are currently conducting a free pilot program of ParentEdge.  Please contact us for more information!

For more information about ParentEdge please go to


What does the term "Parental Involvement" actually mean today?

There are many benefits of getting parents more involved in their children’s education.  Those benefits all stem from impressing the importance of education upon children.  By being more and more involved in their children’s education parents can show their children that they believe doing well in school is important. The first thing parents generally hear though when someone tells them to be more involved is the idea that they have to sit down and help their children with their homework.  In most cases this can’t be further from the truth.  At the younger grades helping children with homework is generally a good and positive thing.  It shows that you value education and think it is important enough to spend your time on.  Generally the concepts covered at that early stage are things parents feel comfortable dealing with.  However, as students get older and older there comes a point where the subject material moves beyond easy concepts that parents remember and feel comfortable working with.  It is at this point many parents check out and simply place the responsibility of academics on their children alone.

That is the point where staying involved can do a great deal of good for the children.  However, staying involved doesn’t mean helping you son with his chemistry homework at night.  Most parents have no idea how to go about doing some sort of chemistry related calculation and they have no intention of spending hours figuring out how before they help their children.  That is completely fine.  The key to being involved is simply making sure your children are actually doing their homework or studying for a test.  Being involved doesn’t mean you have to sit down and help kids do their homework, it just means you should help them understand that homework is important and it should be done.  Simply talking with them and asking if they have finished their homework goes a long way towards building that positive relationship with education.

As you begin to place more and more emphasis on education in the home your children will place more and more emphasis on education at school.  They will pay better attention in class, be more eager to attend class, and will behave better when at school.  This all stems from simply letting your children know that you place value on their education.

One of the major challenges to having that conversation with your kids every night is simply that in most cases, you don’t know what your child’s homework is.  You probably don’t have a clue if they have to study for a test or a quiz that night.  Why?  Mainly because kids generally don’t like to talk about school with their parents and you don’t want to force them to.  There is a solution to this problem.  That solution is called ParentEdge.  ParentEdge sends out a text message telling you what your child’s homework is (test, quiz or other important information).   Additionally, you also receive an email at the same time containing the same (or enhanced) information.  It’s an incredibly simple program and concept and it is one that you, the parent, benefit from a great deal.  This service is specifically designed to keep you up to date and informed about what your child’s homework is every night.  You will now know everyday, what your child’s homework is and if they have a test or quiz to study for. ParentEdge sends this information directly to your cell phone in the form of one simple text message and an email everyday to make things as easy for you as possible.

Please go to for more information about it and let your child’s school know that you would like to begin receiving these messages daily.  It could make a huge difference in your child’s academic success.  Why?  Because it will make it easier for you to be involved with their academic life every single day!

Dealing with Test Anixety Part 2

In part one of this series we discussed the basic idea that preparation for a test can seriously help remove some of the anxiety and stress students face today when they are studying and taking a test.  In this portion of the series we will be focusing more on the possible causes and issues of test anxiety that arise from things outside of school.  In part 3 of this series we will be focusing on possible causes of test anxiety that come from within the school itself. For Part 1, click here.

As has been said all along: Many students suffer from serious test anxiety today in school.  It is becoming a serious problem and is negatively hurting the grades of many students out there who otherwise understand the material and do their work.  It is also one of the least understood aspects of stress students face in school today.  That is why we decided to focus on this series of articles right at the beginning of Teacher Tip Offs.  We know it is important and we want to help.  That is why we’ve put together this guide, which discusses the major internal and external causes of test anxiety for students today.

With test and performance anxiety in schools being so prevalent today for students there seems to be several overriding factors that are found in some form in most students who suffer from this.  Now, these factors aren’t necessarily the only cause in students however the argument could be made that they are perhaps the most common and prevalent causes of test anxiety out there today.

Internal Pressure applied by the kids themselves – Generally this pressure can be broken down into one or more of the following types:

Worrying about their future - This has become more common these last few years especially due to the change in economic climate of this country.  As students become more and more aware of the current state of the job market and the challenges they will face in the world today after they graduate high school they become more stressed over every test they will take.  In the eyes of some particularly worrisome students they manage to equate their entire future to their success or failure on the test they might be taking tomorrow in chemistry class.  Now, obviously to adults that idea seems patently ludicrous but to a 15 year old kid who just knows that it is tough out there and little else that test may be an incredibly nerve racking experience.  My advice would be to try to imagine what it is like taking a test that you think may make or break your entire future as a student and professional.  Sounds awful right?  Now imagine doing it 3 or 4 times a month.

What to do The best advice that can be given about this issue is to simply talk to your kids if you think it is causing them serious stress.  Ask them if they are worried about their future, about getting into a good college, or if they are nervous about getting a good job someday.  The answers may surprise you as a parent.  The key to addressing this issue is simply helping your child understand that life is about far more than the test they are taking on Tuesday.  Try to give them some context in which to place that test in the grand overall scheme of their life.  Most kids don’t realize how much, even academically, there is to life outside of high school and their immediate classes.  I would have to say that getting a B on a test isn’t going to ruin a kid’s life.  As a parent who has gone through this, you would probably agree with that statement.  To help your child, your job is make them understand that as well.

Fear of failure – This can be a major issue, and one that is becoming more and more commonplace today in school and society.  It gets amplified considerably when it comes to high stakes test taking.  It stems in many ways from the lack of failure most children experience at a young age.  Now, this is not an opinion or judgment but simply a statement of fact as to how things appear in today’s world.  In most activities young kids do today, they are not allowed to fail or lose.  Everyone gets a trophy, everyone gets a prize, or we’re not going to keep score for their games, etc.  Kids do not experience failure when they are young anymore so they don’t know how to deal with it.  They get scared and confused, in many cases anxious, when they are faced with possibly failing at something.

It is most commonly seen in school when students who have relatively easily gotten A’s and B’s throughout their early school years begin taking more difficult classes in their 2nd or 3rd year in high school specifically.  This is the time when many of the “top” students begin taking classes that legitimately challenge them for the first time in their academic lives.  It is the first time they can walk into a class for a test with the idea in the back of their mind that they might not get an A on it.  This can lead to an incredible amount of anxiety and nervousness for the kids.

It is not reserved only to students in those grades however, it can happen to any student today at any age.  The big worry the students think about with this fear of failure is how they will appear to their friends, parents, and teachers.  They are as much worried about internally being disappointed as they are about disappointing those around them who they care about and seek approval from.

What to do If you think that one of the above factors may be causing your child anxiety there are a few things you can do about it.  First, address the issue of failure with them directly.  Failure is something that has a different definition for every person.  There are students who get B’s and consider that a failure while others pass with a D and are thrilled beyond belief.  Help them understand that failure, no matter what they consider it to be, is a part of life whether they like it or not.  Sometimes people fail, it is as simple as that and there is nothing that can be done about.  No amount of preparation, hard work, or diligence can prevent it sometimes.  Now obviously this is not an endorsement of failure in any way but helping a child understand that failure is a part of life can help alleviate much of the anxiousness they suffer from.

External Pressures : There are several possible external pressures that can lead to students suffering from test anxiety such as peer pressure and teacher interaction but those occur more in school and will be discussed in part 3 of this series.  What this section will focus on are parents and their expectations for their kids.

Parents and Expectations – Now, this can be a very sensitive topic for parents because their children are their children.  They are able to raise them however they feel is proper and obviously no one outside of them has the final say in that.  That statement is not up for debate nor is it being challenged.

However, in many instances the number one cause, by a wide margin, of test anxiety for students today is due to parents and their intense expectations of success.  Now obviously expectations are a good thing and rarely could someone be admonished for making sure their kid understands that things are expected out of them.  Too many kids these days have no expectations placed upon them and it leads to bad things.  Yet, sometimes having very, very high expectations for children in school can lead to debilitating test anxiety, especially if the student struggles to meet those expectations regularly.

In my experience as a teacher I have had students with such severe test anxiety they were barely able to make it through a test without breaking down into tears.  In every one of those cases I can tell you that the students parents had such high expectations for their student that they bordered on being near impossible.  The hardest thing I see at parent teacher conferences is that internal struggle some parents face when they are confronted with the fact that their son or daughter may not be able to meet their expectations.  Now these expectations can range from simply wanting a passing grade to expecting near 100%’s in every class.  It all depends on the parents, situation, and what they want for their children.  No matter the level though, sometimes kids just won’t be able to live up to those expectations.

The reasons for not meeting those expectations can be numerous and quite varied.  It could simply involve the student not having enough time to study due to sports, clubs, or music.  It could simply be that the student does not place the same importance on academics that the parents do and perhaps never will.  It could be one of many other reasons.  The hardest reason for parents to except though, in some cases, is that their son or daughter simply perhaps is not able to achieve at the grade level they would like.  Even if the child studies endlessly for 2 days straight before a major test they still might get a B despite preparing well, working hard, and trying their best.  Sometimes that is just the best a kid can do.  I know from my experience this is very, very hard for many parents to accept.  Everyone wants to believe their kid should be the one getting the A+ on every test and in every class yet realistically sometimes that isn’t possible.

What to do If this sounds like something you may be dealing with internally then perhaps it is time to consider having a talk with your child about some things.  Obviously high expectations are good and important for all kids but they must be realistic.  If your child is trying their absolute best yet still just struggling to get over that hump from a B to an A and they just can’t do it or perhaps they are working their tail of and only getting a C despite trying so hard it hurts.  You might want to avoid the next lecture or punishment designed to encourage them to do better.  Instead a simple conversation reassuring them that their hard work is noticed and appreciated will go a long way towards helping to reduce any anxiety they might feel.

Make them understand that there are still expectations and you know they are trying their best to reach them but you also still support them even if they can’t quite reach those lofty goals that are set.  I realize this is obvious to you: you support your children, you love them and you care about them, you just want them to succeed but you will always love them and be proud of them.  However, in some cases I don’t think the kids know this.  They aren’t old enough to realize that is how things work in most cases.  They simply don’t want to disappoint badly that they become so nervous and anxious they can’t help but do poorly on a test or a quiz.  In many cases some reassurance and perhaps a reevaluation of whether your expectations for your children are realistic can go a long, long way towards helping calm the test anxiety that many students suffer from today.

If this sounds like it is something that will help you and your children, please, please share it with others whom you think it may benefit.

Looking for schools to join our free ParentEdge pilot program!

We are currently looking for more schools to join in our second semester 2012-2013 ParentEdge pilot program.

Target student population: All Students Staff participation: Building wide program Duration: Second half of 2012-2013 school year Cost: No cost to school Time required for initial setup: 15 minutes for teacher training, 30 – 60 minutes for administrative tasks related to set up Ongoing time requirement: 1 minute or less per day for teachers, minimal for administrators Goal of pilot program: For school to use ParentEdge over an extended period of time. This will allow us to gauge whether it has a positive impact on student achievement by notifying parents of homework and assessments on a daily basis. Expected benefits of program: Increase in student academic performance, better test scores, better communication between parents and school, increased student attendance, fewer discipline issues

Application for pilot program: Application for Pilot Program.

Link to description of our Elementary School Pilot Program.

Link to description of our Secondary School Pilot Program.


Ruben Daniels Middle School joins the ParentEdge pilot program!

We are very pleased and happy to announce that we have discovered another school filled with visionary educators to pilot the ParentEdge application during the second semester of the 2012-2013 school year.  Ruben Daniels is a 6-8 middle school building with 434 students in the Saginaw Public School District.  The principal who had the vision and foresight to join our pilot program for ParentEdge is Trent Mosley.  He believes that ParentEdge might lead to significant improvements in student achievement due an increased amount of parental involvement generated by ParentEdge. In many instances the parents at his school have easier access to cell phones with texting capability when compared to internet and email access. In reality it seems that simply emailing parents is no longer the way to go about contacting them.  When sitting down and checking email is a significant challenge for parents the last thing they are going to do is regularly check their email to see what their kids homework is for that day.  ParentEdge will send the information automatically and directly to the parent's phone.  It will happen everyday at the same time.  It makes talking about school and homework a daily routine at a set time every single day.

Since we are a Michigan based company we are thrilled that at least one of the pilot schools in our new program will be based out of Michigan. In the coming weeks we will be seeking to add more local schools to our program.  If you are a school leader and are interested in our pilot program, please contact us today!  We will let you know what the parents, teachers, students, and administrators at Ruben Daniels think about ParentEdge as the pilot program progresses.




Seeking out Schools to pilot our ParentEdge application

SchoolEdge Mobile is proud to announce the completion and release of our first version of the ParentEdge messaging platform.  ParentEdge is a daily automated & personalized homework texting and email notification system.  It is designed for use in schools at all grade levels, K-12.  The ParentEdge platform works in a very simple way.  Teachers in a school will spend about 30 seconds a day entering their class’ homework information into ParentEdge.  Every day at a time specified by the school ParentEdge will send one text message to parents’ phones indicating what their child’s specific homework is that night in every class.  Finally, an email is also sent out to parents and students containing a more detailed version of the homework description. Chris Hren, the founder of SchoolEdge Mobile and a high school chemistry teacher, is thrilled to finally have the ParentEdge platform ready for use in schools.  “ParentEdge was designed to harness the power of the cell phone and computer to get parents more involved in their children’s educational lives.”  Hren’s motivation behind focusing on text messaging and email notification stems from the widespread adoption of mobile technology by the population as a whole.  “More and more today people’s lives are governed by alerts and notifications given by their smartphones, tablets, and computers.  Our goal with ParentEdge is to make a daily conversation about school one of those alerts, every single day.”

The excitement over the ParentEdge platform stems from the fact that parental involvement in children’s education is always cited as the number one reason students succeed academically at all grade levels.  In a survey conducted by SchoolEdge Mobile, all 65 school principals and superintendents asked said that parental involvement and support is “the most important” or “one of the most important” factors in student academic success.  In addition, all 65 principals and superintendents surveyed indicated they would like to see parents more involved in the daily academic lives of their students.  Incorporating the ParentEdge platform into their communications with parents will allow schools to begin a daily flow of information directly to parents phones and email accounts regarding their children’s academic work.

SchoolEdge Mobile is currently seeking partner schools to participate in a test of ParentEdge.  The test phase will take place during the 2nd half of the 2012-2013 school year.  The cost for partner schools to participate will be zero as long as they meet certain eligibility requirements for the test phase.  The planned total student population for the test is 3,000 to 6,000 spread across 5 to 10 schools.  For more information about the open testing of ParentEdge please contact Chris Hren (, 313-743-4910) or go to